Case study method in marketing research

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Published on May 8, by Shona McCombes. Revised on June 19, A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem.
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Case Study Method

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Market Research: Definition, Methods, Types and Examples | QuestionPro

You can view each article by clicking on the title. Category: Gift Cards Methods: Market-Share Tracking, Consumer Trends Summary: Decision Analyst recommended using quantitative surveys among both purchasers and recipients to capture gift card market share, as well as a deep dive into the motivations and behaviors surrounding a gift card purchase. Category: Beauty Products Methods: Product Awareness and Usage, International Research, Product Attributes, Incidence, Customer Target Profile Summary: An international innovator of premium beauty products targeted to women wanted to better understand hair care needs and product usage among females in four countries. Category: Consumer Health and Beauty Products Methods: New Product Concept Testing Summary: A leading global manufacturer of consumer health and beauty products was considering adding a new product to its current line. Category: Insurance Company Methods: Concept Testing, Market Evaluation Summary: Decision Analyst recommended a two-part project: a card-sort survey to determine the market potential and identify the most desired benefits, followed by a concept test to identify the most promising concept and determine the optimal price points. Category: Technology Products and Services Methods: Advanced Analytics, Choice Modeling Summary: Decision Analyst conducted research to develop a consumer-configured list of preferred product and service bundles to offer.
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Market Research: Definition, Methods, Types and Examples

Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy. BBH impressed the judges with the consistent application of its mission to achieve effectiveness through creativity, an approach which saw it named Marketing Week Masters Agency of the Year. Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
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